For cash-pay chiropractors

Fill your schedule with cash-pay patients on autopilot.

We build, run and manage the Fly Trap System for you: the ads, the landing page, a reply in under 60 seconds, an AI voice agent that books the visit, and the follow-up that gets patients through your door ready to start a care plan. You just see patients.

See the Fly Trap System Book a call
<60sLead response time
24/7AI voice booking
5 daysTo launch once onboarded
9Systems, one agency
The difference

Most agencies sell you leads. We deliver booked patients.

A lead sitting in a spreadsheet doesn't pay your rent. Speed, follow-up and booking are where cash-pay practices win or lose, and that's the part most agencies hand back to you.

The typical agency
Instant lead forms, zero intentDONE
Send leads to a spreadsheetSENT
Green-bubble textIGNORED
Front desk calls back hours laterNO ANSWER
No-show follow-upNONE
Patients booked?
The Fly Trap System
1Stop the scroll with direct response video
2Pre-qualify on a landing page built to book
3Blue-bubble text in under 60 seconds
4AI voice agent calls and books the visit
5Show up pre-sold, start a care plan, refer
You getA full calendar
Speed to lead

From ad click to booked appointment in under 3 minutes.

Leads go cold fast. Ours never wait for a human to get off the adjusting table.

0:00

Sees the ad

Video on Instagram or Facebook speaks to their pain.

0:30

Opts in

A landing page pre-qualifies them before they ever book.

0:45

Blue text

An AI iMessage reply hits their phone, not a green-bubble text they'll ignore.

2:00

AI calls

A natural-sounding voice agent answers questions and books.

✓

On your calendar

Booked, confirmed, and warmed up for a care plan before they walk in.

The Fly Trap System

Nine systems working together to fill your schedule.

Every piece is built, launched and managed by us. You keep treating patients.

01

Direct response video ads

Scroll-stopping videos shot for Instagram and Facebook, scripted to make the right patient raise their hand.

REEL
STORY
FEED
02

Image ads for retargeting

Static creatives that follow warm prospects and give the algorithm format variety to find more buyers.

RETARGET
OFFER
03

Pre-qualifying landing page

Not an instant lead form. A page that filters for intent before anyone books, so you get higher-quality leads and fewer no-shows.

CLAIM MY VISIT
TEXT + EMAIL CONNECTED● LIVE
04

AI lead response in under 60 seconds

An AI assistant texts every new lead by blue-bubble iMessage within a minute. It reads like a real person texting, because to the patient it's your practice.

Example
TODAY 7:42 PM · LEAD CAME IN 38s AGO
Hey Sarah! It's Jess from Elevate Chiropractic. Saw you were asking about the lower back special. What's been going on?
It's been killing me for 2 weeks, can't sit at work
Ugh, I'm sorry. That's exactly what Dr. Lee helps with. Want me to give you a quick call to find a time?
Delivered · iMessage
05

AI voice agent that books

A natural-sounding voice agent calls the lead, answers their questions and books them straight onto your calendar. If it can't book or a human is needed, it hands off to your front desk.

Example
AI
Calling Sarah M.Voice agent · 01:47
New patient exam · Thu 9:30 AMBOOKED ✓
06

Text and email nurture

Testimonials and pre-education content delivered before the visit, so patients show up on time, already understanding why a care plan is worth it.

DAY 0Confirmation + what to expect
DAY 1Patient story video
DAY 2Why a care plan works
-2 HRReminder + directions
07

Patient reactivation

Campaigns that pull from your existing lead database and bring past leads and lapsed patients back in.

Old leads, never bookedTEXTED
Lapsed 6+ monthsTEXTED
Finished care planEMAILED
Replies today↑ rebooking
08

Google review automation

Happy patients get asked at the right moment, automatically. More 5-star reviews, more trust, cheaper leads.

★★★★★

"Walked in barely able to turn my neck. Booked through a text in two minutes. Life changing."Example review request flow

09

The referral engine SOP

A step-by-step playbook your team runs to turn every great outcome into new patients from friends and family. Your best leads cost nothing.

YOU
→
P1
P2
→
+1
+1
+1
→
+1
+1
+1
+1
How it works

Done for you, start to finish.

You don't learn software or manage freelancers. We build it, launch it and run it, and you see the patients.

01DAY 0

Strategy call

We look at your offer, your market and your current follow-up. If it's not a fit, we'll tell you straight.

025 BUSINESS DAYS

We build it

Send us a few assets and we build everything:

  • Landing page
  • Ad campaigns
  • Text + email sequences
  • AI text and voice agents
03WEEK 1–2

Launch and learn

Ads go live starting at $1,000 a month. Within 7 to 10 days we can read what your market is telling us.

04ONGOING

Manage and scale

We watch the numbers, refresh creative, and push spend up only when patients are coming through the door.

Why blue bubbles

Patients ignore marketing texts. They answer people.

Most practices send green-bubble SMS that screams "automated." We send iMessage, so your reply lands like a text from a friend.

Example
Standard SMSGREEN
ELEVATE CHIRO: Thanks for your interest! Reply YES to book. Msg&data rates may apply. Reply STOP to opt out.
Text Message

Feels like spam. Easy to ignore, easy to block.

Example
The Fly Trap wayBLUE
Hey Sarah, it's Jess from Elevate! Got your request. Is it your lower back or neck that's bugging you?
Delivered · iMessage

Feels personal. Starts a real conversation that ends in a booking.

Martel-tyie Fowler, founder of Fly Marketing Agency
Martel-tyie FowlerFounder, Fly Marketing Agency
Hands-on in every account
Live in 5 business days
Meet your founder

I built the system I wish every chiro had.

Most chiropractors I work with have been through three, four, five agencies before me. The doctor was never the problem. It was instant lead forms with zero intent, and nobody following up fast enough to turn interest into a booked visit.

So I built the Fly Trap System: the whole patient journey under one roof, from the first ad to the care plan to the Google review after the visit. I'm in every account, I watch the numbers, and if it's not a fit, I'll tell you straight.

Cash-pay & hybrid specialists Built to sell care plans $1k/mo starting ad spend
Who it's for

Built for cash-pay and hybrid practices ready to grow.

A great fit if you
  • Run a cash-pay or hybrid practice with a growing cash side
  • Sell care plans to new patients
  • Have capacity for more new patients each week
  • Can invest at least $1,000 a month in ad spend
  • Want a system, not another vendor to babysit
Not a fit if you
  • Are 100% insurance-based
  • Can't take on new patients right now
  • Want cheap leads instead of booked patients
  • Want to dump big ad spend on day one before the creative is proven
FAQ

Questions doctors ask us.

Do you work with insurance-based practices?

Yes, but we specialize in cash-pay and hybrid practices. The reason is simple: the economics work better. When a patient is paying out of pocket for a care plan, every lead that shows up and closes is worth more to you. Insurance-based practices have thinner margins per patient, so the ROI on paid acquisition gets squeezed.

If you're hybrid and your cash side is growing, we can work with that. If you're 100% insurance, we're probably not the right fit, and I'll tell you that on the call.

How much ad spend do I need?

Minimum $1,000 a month to start. That gives us enough data to read what the market is telling us within the first 7 to 10 days. We start there, watch the KPIs, and scale when the numbers justify it.

We don't let clients dump $3,000 in on day one before we've proven the creative and messaging are converting. That's how you burn money. Start at a grand, prove the model, then push spend up as patients come through the door.

What if I've been burned by agencies before?

Then you're exactly who I want to talk to. Most chiros I work with have been through 3, 4, 5 agencies. The reason you got burned is the same reason most chiros get burned: the agency was running instant lead forms that auto-fill patient info with zero intent. The patient doesn't even remember they filled it out.

We run a different model: a landing page that pre-qualifies before they ever book. Higher-intent leads, fewer no-shows. I'll show you exactly what your current agency is doing wrong on the call before you ever pay me a dollar.

How fast can you launch?

Five business days from the time you're onboarded and I have your assets. That's your landing page, automations, SMS sequences, AI bot integration and ad campaigns built and ready to go live.

I need your headshot, any testimonials you have, your price points and your calendar availability. Give me that and we're live inside a week.

Do I need to be on camera?

Not required, but it helps. Video ads with the doctor on camera consistently outperform image-only ads for cash-pay care, because patients want to see the person they're trusting with their body.

If you're comfortable on camera, we'll script it and you shoot it on your phone. If you're not, we can run image ads and UGC-style content and still get results; it just takes longer to build trust.

Is my patients' information secure and HIPAA compliant?

Yes. Everything we run for your practice is set up to be HIPAA compliant, from the landing page and CRM to the text messages and AI calls.

We only collect the contact and scheduling information needed to book the visit, never treatment records, and access is limited to your team and ours.

Will the AI sound robotic to my patients?

No. The text assistant writes like your front desk and sends as a blue-bubble iMessage. The voice agent sounds natural and conversational. Anything it can't handle gets passed to your team with full context, so no lead falls through the cracks.

Book a call

Let's see if it's a fit for your practice.

Pick a time for a free strategy call. We'll look at your offer, your market and your current follow-up, and tell you straight if the Fly Trap System is a fit.